On Page SEO tips for SEO Beginners

Title -
Use your keywords in your title.

URL -
Use your keywords in your URL slug - shorter is better, hyphens not underscores.

Headline -
(h1) Use your capsule headers (h2) instead.

Natural repetition in body of content -
Repeat your keywords, but don't "stuff" them unnaturally.

ALT attribute -
ALT tag controlled via the caption segment of the image capsule.

File Name -
Changes file name upon upload.

Keyword Location -
Use your keyword within the first 100 words of your content also use in your custom summary.

Internal Links -
The amount of links to your content from within the site itself are valuable, using tag pages in order to get internal links will give you a boost on top of the powerful built in interlinking that HP already employs. This is essentially what a HP tag is, an inbound link from within the site that you can control. Also be sure to interlink your own content with anchored text link.

Italics/Bold -
They have a tiny SEO benefit - italics more than bold - and do not need to be used more than once!